About Us
Proudly owned and operated by three sisters, Sogo is located right in the heart of Fitzroy’s Brunswick Street.
Sogo is a National award winning hair salon that takes pride in valuing the relationships built with clients. You can be assured of a personalised fresh service you can trust.
Since 2001 Maz, Emma and Sofia have created Fashion Parade events, Floats at the Brunswick St festival, Style collections, Community based programs and leading salon Sustainable Practices.
Our Mission
Sogo Hair exists to make our customers feel a million dollars!
We love the buzz our customers walk out of the Sogo Hair salon onto Brunswick Street or the confidence boost we see in the brides we style.
We also love the ever changing seasons and trends in hairstyling techniques, hair colouring and beauty.
We take great pride in the products we supply for our customers – they must be gentle for us to use and not tested on animals.
Our commitment to the environment is a huge part of our business model.
We are proud to be a Sustainable Salon, recycling and repurposing 95% of our salon waste.
SOGO Hair is proudly recognised by:
“ A multi award winning team that just loves to have fun! ” :)
Meet Our Magic Team
Learn more about our wonderful team members and what makes Sogo so special!
Sofia
“This girl is sassy - she knows what she wants and goes for it. She can also read what her clients want and delivers it with ounces of style”
What’s the one style or treatment your clients always ask from you?
A good hair cut
What’s the one thing you’re most proud of?
My hairdressing achievements – awards!!
How do you like to unwind after a day at the Sogo Hair?
Hanging out with my dog and cat
What is your favourite cafe/restaurant on Brunswick Street?
Babka Bakery Cafe
What’s the one word your friends would use to describe you?
Creative and kind
What is your favourite bar/s on Brunswick Street? (and what do you like to drink there)
A vodka with soda and fresh lime at Black Pearl
What’s the one hair product you cannot leave home without?
Hairspray
Maz
“This lady will get your mouth watering – she knows cooking (as well as creating great hair) and is always on hand with a delicious recipe to try!”
What’s the one style or treatment your clients always ask from you?
Stretched roots Baliage look
What’s the one thing you’re most proud of?
My cooking, my family and my team
How do you like to unwind after a day at the Sogo Hair and Beauty Salon?
Sitting in silence enjoying a hot chocolate or tea
What is your favourite cafe/restaurant on Brunswick Street?
An Nam (Vietnamese) and Babka Bakery Cafe – delicious treats on offer
What’s the one word your friends would use to describe you?
Madness
What is your favourite bar/s on Brunswick Street? (and what do you like to drink there)
Polly and Alchemist
What’s the one hair product you cannot leave home without?
Kevin Murphy – Body.Builder and Anti.Gravity De Lorenzo – The Ends
Emma
“Never a dull moment with Emma – effervescent with an uncanny sense of understanding. You’ll get the haircut and style you want!”
What’s the one style or treatment your clients always ask from you?
Big bouncy hair
What’s the one thing you’re most proud of?
Being in an award winning business together with my sisters
How do you like to unwind after a day at the Sogo Hair and Beauty Salon?
Going out for dinner
What is your favourite cafe/restaurant on Brunswick Street?
Amarillo, farro and Babka Bakery Cafe – all yum!
What’s the one word your friends would use to describe you?
Warm and a good listener
What is your favourite bar on Brunswick Street (and what do you drink there)?
Amarillo - bubbles!
What’s the one hair product you cannot leave home without?
De lorenzo revive moisture repair
K18 leave-in hair mask
Christina
“Meet the hostess with the mostest - Christina. Her welcoming “savoir fair” will ease you into the wonderful Sogo experience!”
What’s the one style or treatment your clients always ask from you?
Ooh every stylist has their specialty.. colours with Maz are always popular, cuts with Sofia & Emma, blow waves and treatment shampoos with any of our apprentices
What’s the one thing you’re most proud of?
I made it through the wilderness
How do you like to unwind after a day at the Sogo Hair?
with an infra red sauna & falling asleep to, I mean, watching a movie with my niece & our snacks
What is your favourite cafe/restaurant on Brunswick Street?
Tahina for sure, decent vegan fare
What’s the one word your friends would use to describe you?
noicedifferentunewesual
What is your favourite bar/s on Brunswick Street? (and what do you like to drink there)
Polly Bar, vodka espresso
What’s the one hair product you cannot leave home without?
Absorb by De Lorenzo, dry shampoo/texture spray/volumiser in one
