We’re pretty proud of the way that our customers walk out of the Sogo salon into Brunswick Street brimming with confidence and a certain swagger.

Don’t take our word for it… check out our reviews on Google or read our Sogo reviews below from our cherished clients
Google reviews

Recommend Sogo to everybody

I love Sogo. I have been coming to Sogo for many, many year and value their friendly staff and professionalism. I would recommend Sogo to everybody. Ilana

Cruelty free and sustainable practices

I originally came to Sogo for its cruelty free and environmentally sustainable practices which I still consider essential and great. I keep coming back because the service […]

One of the best hair salons

One of the best hair salons in Melbourne. Sogo has always made me stand out! Jay Pathusseri

Cannot fault the service

As a customer of 15 years, I cannot fault the service and ‘love’ the Sogo girls give! I would recommend and often have recommended Sogo to others. […]

Friendly and personal service

Friendly and personal service keeps me coming back. Extremely welcoming vibe, always feel that I am listened to and understood. Excellent service, cut and colour – always […]

Your service is 10 stars!

Your service is 10 stars! You are the best hairdresser in the universe *blush*! Emma in particular, but everyone is always really friendly. Thank you! Dr Renato […]

Love the happy familiar environment

Love the happy, familiar environment. The girls always willing to listen and advise. They take the time to understand my lifestyle and adapt services accordingly. I enjoy […]

Get an awesome do

Always friendly, great advice and always come out with an awesome ‘do’. I give Sogo 5 stars! Jo Craven

Sogo is an experience

Sogo is an experience. It’s a warm, welcoming environment and care for customer is in the fabric of Sogo. I have confidence in their capability across cutting, […]

Sogo for good advice

Always friendly and welcoming. The girls discuss the look I’m trying to achieve and provide good advice on the cut and colour to get there. I do […]

I love coming to Sogo!

I love coming here! Sofia always does a beautiful job cutting my hair. The service is excellent and everyone is always so friendly. I give Sogo 5 stars! […]

Never fail to deliver

Always amazing service at Sogo. The girls talk through what you want and never fail to deliver. I have always been very happy with my hair when […]

Sogo for years

I have been coming here for years. I’m very happy with the service. I give Sogo 5 stars! Caroline Zywulko

In experienced hands

Each of the Sogo girls have cut or coloured my hair. No matter who takes care of me I know I am in experienced hands. A clear […]

Couldn’t ask for more

The girls at Sogo are the best! Friendly, supportive, professional and they know what they are talking about. There is no pressure when you come here. From […]

Communication is key

The girls at Sogo have always been excellent communicators which results in a high quality execution of their hairstyling skills every time. I don’t get my hair […]

12 years happy!

I have been coming for over 12 years so I must be very happy! The girls are always very obliging, attentive and caring plus they are all […]

Ooh la la

What a talented team at Sogo!! I have such a difficult blond to get… and hard for me to change from my favourite colourist in Paris… but […]

Love the Sogo sirens

I’ve been fortunate to have had the services of each Sogo siren; Maz, Emma and Sofia.  They are the ultimate professionals with amazing talent to give you […]

5 stars all the way!

Really great haircut and service! I give Sogo 5 stars! Bayard Bavdoin

Maz and me for over 20 years!

I’ve been getting my hair cut and coloured by Maz for almost 20 years. If she wasn’t a great cutter and colourist, I wouldn’t come back. My […]

Sticking to Sogo like glue

I love coming to you girls – I’ve never stuck with a hair salon in my life, but I found Sogo and I’ll never go anywhere else. […]

Always get a reminder

The Sogo girls always call and let me know if they’re running late for any reason and I always get a reminder message for my appointments. They […]


Maz has been making my hair look freaking Amazing for five years now, it’s difficult to work with due to the length but Maz is a Pro […]


Amazing. Emma listened to me and has once again giving me beautiful colour. I walked out with my head held high! Love her!


Thank you for the amazing service, attention to detail and love. I have seen hairdressers all around Australia and Sogo have been the best so far. I […]


So my aim was to get to a clean white platinum blonde.I went to hairdressers previously and because my hair was so dark they ensured me that’s […]


No surprise they have so many great reviews.They were lovely, and best of all use cruelty free products like De Lorenzo so not animal cruelty. Thanks heaps […]


I simply won’t go anywhere else in Melbourne since discovering the team @sogo. They work with my budget to deliver amazing results every time- and even resurrected […]


I married my beautiful partner, Hugh of 4 years in April 2011. Both of us have been customers of Sogo for several years so it was an […]


My wedding day was lots and lots of fun getting ready with Maz. She worked tirelessly on my family, bridesmaids, flower girls and me. My hair exceeded […]


Since Kaz and Maz moved to Sogo in 2001, I have been a regular, monthly client. I travel from Beechworth in North East Victoria and I have never […]