American Crew All Star Challenge 2014


web11Sofia takes American Crew All Star Challenge 2014 by the horns!

We are so excited that our very Sofia won the American Crew All Star Challenge 2014 with an award winning men’s styling that makes all us girls swoon.

A sumptuous cocktail event held at Shed 14 in Melbourne’s Docklands gave us an opportunity to frock up! We were competing with over 800 entries Australia wide and all the elite of the industry were there and we mingled with our peers to talk about exciting trends and kick up our heels!

The challenge is to style and groom the gorgeous fellas using latest techniques and delicious Amercian Crew products for a photograph competition to become the face of American Crew for 2014
Inspired by the classics, Sofia took the makes-me-weak-at-the-knees James Dean look and fussed his style into a modern David Beckham using the following products from American Crew’s range:

• Altinator – flexible styling and finishing spray
• Boost Powder – anti-gravity volume powder with matte finish
• Forming Cream – medium hold with medium shine

In case you’re wondering Sofia spotted the model, Sam in Sagi bar and approached him. Sagi is in High Street, Westgarth ladies and Sam is smokin’!

Check out some of our pics from the night and join us in congratulating Sofia on this awesome achievement.

PS – gents book in with Sofia to create your own smokin’hot look this summer