Sogo mission

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Sogo exists to make our customers feel a million dollars!

We love the buzz our customers walk out of the salon onto Brunswick Street or the confidence boost we see in the brides we style.

We also love the everchanging seasons and trends in hairstyling techniques, hair colouring and beauty.

We take great pride in the products we supply for our customers – they must be gentle for us to use and not tested on animals.

Please don’t take our word for it though – check out what our customers have to say and the awards we take great pride in.

We’re a group of girls who just love to have fun


Latest Sogo news & testimonials

Never fail to deliver

Always amazing service at Sogo. The girls talk through what you want and never fail to deliver. I have always been very happy with...

Sogo for years

I have been coming here for years. I’m very happy with the service. I give Sogo 5 stars!

Caroline Zywulko

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In experienced hands

Each of the Sogo girls have cut or coloured my hair. No matter who takes care of me I know I am in experienced...