Sogo mission

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Sogo exists to make our customers feel a million dollars!

We love the buzz our customers walk out of the salon onto Brunswick Street or the confidence boost we see in the brides we style.

We also love the everchanging seasons and trends in hairstyling techniques, hair colouring and beauty.

We take great pride in the products we supply for our customers – they must be gentle for us to use and not tested on animals.

Please don’t take our word for it though – check out what our customers have to say and the awards we take great pride in.

We’re a group of girls who just love to have fun


Latest Sogo news & testimonials

Summer is here and the trend is blonde blonde blonde

Whether it’s nirvana blonde, platinum blonde or butter blonde when it comes to the summer months girls just want to be blonde.

Word of warning...

Get an awesome do

Always friendly, great advice and always come out with an awesome ‘do’. I give Sogo 5 stars!

Jo Craven

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What it really takes to colour your hair

Nowadays, thanks to social media; it appears your favourite celebrity or vlogger goes from raven black to peachy platinum blonde...